Eco-innovation is the name given to the business strategy that uses sustainability as a source of inspiration for its business model. Just like any other strategy of innovation – of a product, process, or service - eco-innovation aims to achieve greater business competitiveness, taking into account social and environmental gains that can be added to the competitive strategy, providing the person or organization that uses it with a differentiated market integration.
As a starting point for a strategy of innovation, the entrepreneur must consider the entire value chain in which it operates and assess the opportunities present throughout this chain to produce, advertise, distribute, transport and manage / reuse waste in order to apply the resources and inputs more efficiently. For a real eco-innovative action, it is important that the gains obtained from one of the chain links are so worthwhile that all other links, as well as consumers, are also impacted by the benefits of eco-innovation.
Eco-innovation consists of developing and applying a business model molded by a new business strategy that incorporates sustainability in every business operation, based on the life cycle concept, and in cooperation with the partners of the whole value chain. (PNUMA, 2016, emphasis added. Translated by us.)
The Sebrae Center for Sustainability, based in Cuiabá/Mato Grosso State, Brazil, works with the generation and conveyance of sustainability knowledge applied to small businesses.
It maps sustainable innovations, techniques and practices in Brazil and worldwide, formulates exclusive content and shows entrepreneurs that it is possible to be more profitable, reducing impacts on the environment and contributing to fairer and more equal social development.sustentabilidade.sebrae.com.br
UN Environment, the leading global environmental authority, is the United Nations System agency responsible for promoting environmental preservation and the efficient use of resources in the context of sustainable development.
In Brazil, it works to disseminate, among its partners and the general public, information on environmental agreements, programs, methodologies and knowledge on relevant environmental issues of both global and regional agenda, and, on the other hand, it works to promote greater participation and contribution of Brazilian specialists and institutions in international forums, initiatives and actions.